From India to Kenya to the Philippines, the same pattern: those who grow the food get the least.
Commission agents (arhtiyas) control the market. Farmers drive for hours to sell, get weighed on rigged scales, and receive payment weeks later — minus 6-8% commission, market fees, and "handling charges." Total loss: 25-40%.
A Kenyan coffee grower gets $0.10-0.20 per pound. It sells retail for $12-20. Washers, millers, exporters, importers, roasters — five layers of extraction between the tree and the cup. The grower sees less than 2%.
Filipino rice farmers borrow from traders at 30-60% annual interest to buy seeds and fertilizer. They are then forced to sell exclusively to that trader at 20-30% below market price. A cycle of permanent debt.
ZIRO connects farmers directly to buyers. No middlemen. No commissions. No rigged scales. A 2% platform fee — that is all.
Farmer lists produce with photos, quantity, and price. No gatekeepers.
AI quality grading. No rigged scales. Transparent assessment everyone can see.
Buyer purchases directly. No agents, no mandis, no commission chain.
Payment in minutes. UPI, M-Pesa, bank transfer. Not months of waiting.
Reputation built on real transactions. No fake reviews. Farmers and buyers earn trust through delivery and payment history.
Buyer payment is held in escrow until delivery is confirmed. Farmers are guaranteed payment. Buyers are guaranteed quality.
Track produce from farm to buyer. Real-time updates. No mystery about where your shipment is or when it arrives.